Social Media Strategy & Execution

• Develop and execute a data-driven social media strategy to increase brand awareness, generate demand, and support hiring initiatives
• Manage and grow our presence across LinkedIn, Facebook, X (Twitter) and Threads, Instagram, Reels and TikTok, and YouTube, ensuring content is engaging, high-quality, and platform specific
• Lead both organic social media campaigns and support paid, including retargeting and LinkedIn Ads

Content Creation & Community Engagement

• Write, curate, and schedule fun, engaging, and informative posts on company achievements, industry trends, case studies, partnerships, and culture
• Get in front of the camera to host Q&As, company culture videos, behind-the-scenes clips, and event coverage
• Partner with the PR and content teams to amplify thought leadership pieces, media placements, and event promotions
• Engage with our audience—responding to comments, jumping into relevant conversations, and building relationships with customers, industry leaders, and tech influencers

Employee & Executive Social Advocacy

• Be a social media advocate within the company, helping employees and executives feel confident in sharing content and building their online presence
• Develop easy-to-share content for leadership and hiring managers to boost employer branding and corporate messaging
• Lead internal trainings and best practices on personal branding, LinkedIn strategy, and thought leadership

Performance Tracking & Optimization

• Analyze social media metrics and provide regular reports on engagement, audience growth, and campaign performance
• Stay on top of social trends, algorithm changes, and best practices to refine our approach.
  Conduct A/B testing on content, CTAs, and ad creatives to improve results

• 3+ years of experience in social media marketing, preferably in B2B tech, SaaS, or custom software development
• A fun, upbeat, and confident personality—comfortable working both behind and in front of the camera
• A natural storyteller who can turn complex topics into engaging social content
• Proven ability to manage both organic and paid social media campaigns
• Strong writing skills with a knack for making technical topics engaging and digestible
• Experience working with social media management tools (e.g., Sprout Social, Hootsuite, Buffer) and analytics tools (LinkedIn Analytics, Google Analytics, etc.)
• Comfortable working cross-functionally with PR, content, design, and talent acquisition teams
• A proactive, self-starter attitude with a passion for tech, innovation, and digital trends